ABOUT US 🚀
FamilyFin Cloud was born in May 2025 as an innovative solution to take personal and family finance management to the next level. We believe that data is the gold of the 21st century, and when used wisely, it becomes the key to making smarter financial decisions.
Our project grew out of a family environment where we’ve always shared the same need: keeping track of our household economy and making the most of it. Over the years, we’ve explored and tested different financial tools—and from that shared experience came both our passion for data and the desire to build something better.
By combining decades of expertise with the latest in Artificial Intelligence and Cloud technology, FamilyFin Cloud is designed to be your most reliable financial advisor—helping you optimize your expenses, investments, and income anytime, anywhere.
Team
Carlos Esteve – Founder
Carlos holds a Master’s in Naval Engineering from UPM (Madrid) and an MBA from IESE (University of Navarra). With over 40 years of experience in the IT sector, his expertise lies in data analytics and data warehousing. He played a key role in major Spanish data warehouse projects during the 90s and has held senior positions at top multinational software companies such as MicroStrategy and Microsoft.
Later, he co-founded Intelligence Partner, a consulting firm specialized in cloud computing, which became Google Cloud’s #1 partner in Spain in 2018. Carlos is also passionate about personal finance solutions—he has been using tools like Microsoft Money, Quicken, and Mint since 1997 to optimize his family’s income, expenses, and investments. This mix of professional expertise and personal experience inspired the foundation of FamilyFin Cloud.
Nacho Esteve – Chief Marketing Officer
Nacho earned a Master’s in Data Analytics and Artificial Intelligence from ISDI (Madrid) and a Bachelor’s in Marketing from ESIC (Madrid). With over 5 years of experience in the IT sector, he has worked in companies such as Telefónica, Making Science, Intelligence Partner, and SoftwareOne.
His background blends marketing, data analytics, and AI—making him the perfect bridge between tech and customer needs. At FamilyFin Cloud, Nacho leads all marketing and sales efforts for both the Spanish and US markets, bringing our solution closer to users who want to take control of their financial future.
Javier Esteve – Product Manager
Javier is completing his Bachelor’s in Business Intelligence at Universidad CEU (Madrid). At FamilyFin Cloud, he leads product development and tech support, ensuring customers get the best possible experience. He plays a crucial role in gathering user feedback to shape the product roadmap and guarantee long-term customer satisfaction. In short: Javier makes sure what we build is exactly what our users need.
Inés Rozas – People Manager
Inés holds a Master’s in Neuropsychology and Education (UNIR, Madrid) and a Bachelor’s in Primary Education (Universidad Villanueva, Madrid). With more than 20 years of experience in education and pedagogy, she has spent the last 8 years working in HR and people development roles within IT companies. Alongside her professional career, Inés volunteers with the Fundación Pablo Horstmann, where she leads educational and healthcare projects in Turkana (Kenya). At FamilyFin Cloud, Inés is our People Manager, creating the best place to work, grow, and innovate. Her mission is clear: to attract and nurture passionate, talented individuals who want to make an impact.